Tuesday, September 11, 2012

Chapter 12: Value

What is Value/Value Contrast?
The Art and Design term for light and dark. Value shows the differences between one or more colors.The relationship between areas of light and dark.. For example the picture below shows the values of gray.
Rony Shram Photography
Value Pattern
The arrangement and the amount of variation in light and dark, independent of any colors used.
 Photography bye Oliver Stalmans

Value Empahsis
high contrast in one area and subdued contrast elsewhere so you can get the viewer to concentrate on a certain object. The picture below shows value empahsis because the lighter background brings out the main object/figure which is the model because she is dark.
 Photography By Andrey Yakovlev & Lili Aleeva

What is Chiaroscuro?
A drawing using only line is very effective in showing shapes. It uses light to produce depth.

photography by Yanick Dery



Chater 11: Ilusion of Motion

What is Stillness?
Stillness is when action is frozen.
Photographer: Fadil Berisha

4 ways to suggest motion in design.

1. Figure Cropped: By cropping a part of a figure you express motion.
Photography by Tommy Ton
2. Repeated Figure: Repeating figures show movement.
3. Blurred Outlines: Fast shuttered speed show movement.
 Anna Maria Jagodzinska by Greg Kadel
4. Fast Shapes: Figures with a long streak or tail suggest movement.
Photography by Robert Voltaire

Monday, September 3, 2012

Chapter 10: Illusion of Space

What is the Picture Plane?
 The point of visual contact between the viewer and the picture and is conceived as a major structural element in the production of abstract or illusionistic forms. In basic forms, it can be any picture that is flat with invisible vertical lines. Often times being able to cut the picture into rectangles.
Juli Balla Photography
What is Foreshortening?
It is when a part of a design or object is going towards you, away from you or just up.
Few examples below.
*Closely related to amplified perspective.
What is Amplified Perspective?
A view that occurs when an object or item is pointed at the viewer.
 Lingerie Fashion Shoot
Roxanne Magazine
How to use Size Relationships to achive Space.
Size difference conforms with our understanding of how we perceive space. Size can be used to show importance of an object whether big or small. For example the picture below illustrates that the enlarge girl in the front is the center of the piece. Because she is so much bigger than the background people, it shows her importance.
What is Vertical Location?
Vertical Location is when an object is placed higher to create depth in a picture.
example below.
Marco Palmero
What is Aerial Perspective?
use of color or value (dark and light) to show depth.
 Under the bridge by Alex Lua Kaczkowska
What is Multipoint Perspective?
 Different objects will have separate sets of vanishing points if they are not parallel to each other.

Chapter 9: Pattern and Texture!

Pattern and Texture is most likely my favorite chapter! Pattern and Texture will bring life to your design whether it's simple or extravagant!
Let's get started!
What is Pattern?
Pattern is a repeated decorative desing; reoccuring.
For instance, the picture below represents a pattern because of the repeating dots. Patterns can be anything! Look outside, repeating trees, cars, mailboxes, they are all considered patterns.
What is Texture and why does it differ from Pattern?
Texture amd Pattern are very closely related. The differemce is, texture is something you can FEEL but texture is also repetitive therefore the design could be called a pattern. You can identify if its a texture by touching. For example, the picture below is texture because if you touch it, you would know it is snake skin.
Kelsi Dagger Cameo
What is Tactile Texture?
Texture you can actually feel!
 For example the picture on the left, it is only implied that you can feel it because it looks a certain way. It is only a photo so if you touch it, you wont actually feel the texture. The brick picture is a Verisimilitude pictue meaning it can create the impression of texture on a flat, smooth surface also known as a Visual Texture. The picture on the right is an example of tactile texture because YOU CAN actually feel it.
Todd Arena                                                                                         Maison Martin Margiela

Trompe l'oeil is when a picture completely copies every texture like pattern related to the actual object. Top left picture is also a perfect example for it.
What is a Collage?
A designed made up of different materials pasted onto or next to one another.
Perfect examples below.
A collage in fashion is also considere what you wear. Simply because when we dress up, we tend to layer things and add accessories... making our outfit a collage!
example below.
Anna Sui collection

Tuesday, August 28, 2012

Chapter 8: Shape

Calvin Klien Collection
What is a Shape?
A shape is performed when it defines an element.
Patrick O'Rorke
What is Biomorphic Shapes?
Natural shapes that refer to natural and organic forms. These shapes basically look like big blobs or bubbles pertaining to a natural form. Notice that the pictue above shows natural growth without giving away what it is exactly.
Examples and Differences between Naturalism, Idealism, and Distortion.
1. Naturalism: gives a true life visual appearence of shapes in the world.
The picture below shows naturalism of the 18th century.
2. Idealism: It is a strive for perfection. It is the OPPOSITE of Naturalism because it shows our expectations and not the reality. For example, the picture below is catergorized under idealism because the world expects every woman to look/be like this.
Adriana Lima Victoria's Secret Fashion Show
3. Distortion: exaggerated shapes and munipulated proportions. For example, Sketch models!
What is a Non-Objective Shape?
Random Natural Shapes.

Tuesday, August 14, 2012

Chapter 7: Line

What is a Line?
A line is a form with width and length, but no depth.

2009 Mango Clothing Line/ Penelope Cruz

What are Implied Lines?
Implied Lines create a series of points that are connected automatically everytime you see them. The photo below shows implied lines on  the border lines of the neck and shoulders.

Photography by Henry Jacobson

What are Psychic Lines?
There is no actual line but we have a feeling that certain design/objects connect without them even touching each other. For example, The picture below shows a woman covering her eyes from the sunlight. How do we know that the sunlight is what's bothering her? The direction of her hands towards the sun shows the relationship without a real line connecting them together.

What is the difference between Contour and Gesture Lines?

Contour and Gesture Lines are two types of drawing.
Contour Lines: When line is used to follow the edges of forms, to describe their outlines.
Gesture Lines: The importance in gesture drawing is showing the action of the design, not the shapes.(free flowing)


Tuesday, August 7, 2012

Chapter 6: Rhythm

What Is Rhythm in Design?

In basic terms, rhythem means movement; a flow of design.

Rhythm and Motion: connecting and flowing.

                                                                       (Source:     www.lemonodor.com/archives/2005_03.html)
                                                                     What is Alternating Rhythm?

Alternating Rhythm is when a design or pattern is consistently alternating with one another to create a regular sequence.

What is Progressive Rhythm?

Pnina Tornai

        Progressive rhythm involves repetition. It could be the repetition of shapes or a design that is progressing and/or deminishing by texture,color or value.

What Is Polyrhythmic Structures?
An overlay of different rhythmic patterns that make a complex result.
Tina Kalivas.com

Saturday, July 28, 2012

Chapter Five: Balance

 Givenchy Spring 2010 collection

What is Balance?

Balance is the visual distribution within a composition or design.

What is a Vertical Axis and Equilibrium?

Vertical Axis helps the design have an EQUAL weight from both sides of a design/composition. The vertical axis allows the two sides to have equilibrium. Equilibrium is another word for balance. Equilibrium will help a design have a satisfying result.

Chapter Four: Scale and Proportion

           What is Scale and Proportion?

         Scale and Proportion are relative terms. Scale is another word for size. An exampled that is given in The Design Basics Textbook is, You can have a big dog but it doesn't mean anything if you do not know the size of an average dog; this is where proportion differentiates. Proportion means a size measured against other elements or against some mental norm or standard. Fashion itself is matter of proportions.

"Proportion refers to the correction depiction of the all the parts related to each other in a shape/form within a realistic painting or drawing. Proportion lends a sense of balance and harmony to a piece of artwork. One may decide to distort the proportions within an artwork to create a certain effect on the viewer.  " (creative glossary)


What is Hieratic Scaling?

Hieratic scaling basically means that the size of an element is dependent on the importance of it.
 Gary Harvey’s first collection showcased nine of his stunning dresses at the Estethica exhibition at the London Fashion Week


Marta Landres Photography

What is  an Exaggerated Scale?

Also known as an unexpected scale; is when there is an extreme change in scale that attracts our attention. For example, the pictue above shows an exaggerated accessory that we know to be small.

What is a Golden Rectangle and why is it important for designers?

Golden Rectangle means PERFECT PROPORTION. This proportion is found in growth patterns such as nature. The Golden Rectangle is also known as The Golden Ratio. All sorts of artists have been using this method because it helps with proportion; It makes everything look better. 

 To further understand The Golden Rectangle refer to,  http://www.shmoop.com/ratios-percentages/golden-ratio.html

 Michelle Wu; Collection inspired by The Golden Rectangle.

Saturday, July 21, 2012

Chapter Three: Emphasis and Focal Point


                           What is the point of a Focal Point?

                                     It is an emphasized element that is used to attract a viewer.

Empahsis by Contrast: When elements are dark, light form can break the pattern so that it will become the focal point. when elements are soft and light, a dark contrasting pattern will become the focal point.

Emphasis by Isolation:When one element is set aside. The element may be identical to the others but if its set aside, it immediately grabs our attention.
                                                                   London Fashion Week

Empasis by Placement: When an element is placed in the middle or central vertical axis.

Emphasis using a single element: A strong visual empasis on one element.

Emphasizing whole over parts: When a design emphasizes an entire composition.

Chapter Two: Unity

Amanda Brown’s collection, Moda Unity Fashion Showcase.
Wayne Thiebaud. Paint Cans. 1990. Lithograph, hand-worked proof, 75.7 × 58.8 cm. DeYoung Museum (gift of the Thiebaud Family, 1995.99.12). Art © Wayne Thiebaud/Licensed by VAGA, New York, New York.

What is Unity?

 According to the Design Basics Textbook, unity means that a congruity or agreement exists among the elements in a design. Basically meaning that elements in a design compliment eachother in harmony. For example, Amanda Browns collection show above shows unity because they are somewhat similar. Unity does not mean they have to have to be the complete same thing. Take Wayne Thiebaud's Paint cans Photo for example, This is also consisered unity because of the repetition of shapes.
What is Gesalt?: A wholeness feeling.

How can you use positive and negative space in a design?

Positive and negative space can help a design look organized.

How can unity be achieved?

1. Proximity : makes separate elements look well together.


2. Repetition: relating parts of the design.

HK Glomarket International Trading Company

3. Continuation: continuing from a line, edge, or direction from one to another.

4. The Grid: components of a visual image are organized into a cohesive composition that can be quite boring.

Design Basic Textbook

5. Varied Repetition: variety displayed; planned.

La Vie Parissienne

Resources: Design Basics Textbook