Tuesday, September 11, 2012

Chapter 12: Value

What is Value/Value Contrast?
The Art and Design term for light and dark. Value shows the differences between one or more colors.The relationship between areas of light and dark.. For example the picture below shows the values of gray.
Rony Shram Photography
Value Pattern
The arrangement and the amount of variation in light and dark, independent of any colors used.
 Photography bye Oliver Stalmans

Value Empahsis
high contrast in one area and subdued contrast elsewhere so you can get the viewer to concentrate on a certain object. The picture below shows value empahsis because the lighter background brings out the main object/figure which is the model because she is dark.
 Photography By Andrey Yakovlev & Lili Aleeva

What is Chiaroscuro?
A drawing using only line is very effective in showing shapes. It uses light to produce depth.

photography by Yanick Dery



Chater 11: Ilusion of Motion

What is Stillness?
Stillness is when action is frozen.
Photographer: Fadil Berisha

4 ways to suggest motion in design.

1. Figure Cropped: By cropping a part of a figure you express motion.
Photography by Tommy Ton
2. Repeated Figure: Repeating figures show movement.
3. Blurred Outlines: Fast shuttered speed show movement.
 Anna Maria Jagodzinska by Greg Kadel
4. Fast Shapes: Figures with a long streak or tail suggest movement.
Photography by Robert Voltaire

Monday, September 3, 2012

Chapter 10: Illusion of Space

What is the Picture Plane?
 The point of visual contact between the viewer and the picture and is conceived as a major structural element in the production of abstract or illusionistic forms. In basic forms, it can be any picture that is flat with invisible vertical lines. Often times being able to cut the picture into rectangles.
Juli Balla Photography
What is Foreshortening?
It is when a part of a design or object is going towards you, away from you or just up.
Few examples below.
*Closely related to amplified perspective.
What is Amplified Perspective?
A view that occurs when an object or item is pointed at the viewer.
 Lingerie Fashion Shoot
Roxanne Magazine
How to use Size Relationships to achive Space.
Size difference conforms with our understanding of how we perceive space. Size can be used to show importance of an object whether big or small. For example the picture below illustrates that the enlarge girl in the front is the center of the piece. Because she is so much bigger than the background people, it shows her importance.
What is Vertical Location?
Vertical Location is when an object is placed higher to create depth in a picture.
example below.
Marco Palmero
What is Aerial Perspective?
use of color or value (dark and light) to show depth.
 Under the bridge by Alex Lua Kaczkowska
What is Multipoint Perspective?
 Different objects will have separate sets of vanishing points if they are not parallel to each other.

Chapter 9: Pattern and Texture!

Pattern and Texture is most likely my favorite chapter! Pattern and Texture will bring life to your design whether it's simple or extravagant!
Let's get started!
What is Pattern?
Pattern is a repeated decorative desing; reoccuring.
For instance, the picture below represents a pattern because of the repeating dots. Patterns can be anything! Look outside, repeating trees, cars, mailboxes, they are all considered patterns.
What is Texture and why does it differ from Pattern?
Texture amd Pattern are very closely related. The differemce is, texture is something you can FEEL but texture is also repetitive therefore the design could be called a pattern. You can identify if its a texture by touching. For example, the picture below is texture because if you touch it, you would know it is snake skin.
Kelsi Dagger Cameo
What is Tactile Texture?
Texture you can actually feel!
 For example the picture on the left, it is only implied that you can feel it because it looks a certain way. It is only a photo so if you touch it, you wont actually feel the texture. The brick picture is a Verisimilitude pictue meaning it can create the impression of texture on a flat, smooth surface also known as a Visual Texture. The picture on the right is an example of tactile texture because YOU CAN actually feel it.
Todd Arena                                                                                         Maison Martin Margiela

Trompe l'oeil is when a picture completely copies every texture like pattern related to the actual object. Top left picture is also a perfect example for it.
What is a Collage?
A designed made up of different materials pasted onto or next to one another.
Perfect examples below.
A collage in fashion is also considere what you wear. Simply because when we dress up, we tend to layer things and add accessories... making our outfit a collage!
example below.
Anna Sui collection