Saturday, July 28, 2012

Chapter Five: Balance

 Givenchy Spring 2010 collection

What is Balance?

Balance is the visual distribution within a composition or design.

What is a Vertical Axis and Equilibrium?

Vertical Axis helps the design have an EQUAL weight from both sides of a design/composition. The vertical axis allows the two sides to have equilibrium. Equilibrium is another word for balance. Equilibrium will help a design have a satisfying result.

Chapter Four: Scale and Proportion

           What is Scale and Proportion?

         Scale and Proportion are relative terms. Scale is another word for size. An exampled that is given in The Design Basics Textbook is, You can have a big dog but it doesn't mean anything if you do not know the size of an average dog; this is where proportion differentiates. Proportion means a size measured against other elements or against some mental norm or standard. Fashion itself is matter of proportions.

"Proportion refers to the correction depiction of the all the parts related to each other in a shape/form within a realistic painting or drawing. Proportion lends a sense of balance and harmony to a piece of artwork. One may decide to distort the proportions within an artwork to create a certain effect on the viewer.  " (creative glossary)


What is Hieratic Scaling?

Hieratic scaling basically means that the size of an element is dependent on the importance of it.
 Gary Harvey’s first collection showcased nine of his stunning dresses at the Estethica exhibition at the London Fashion Week


Marta Landres Photography

What is  an Exaggerated Scale?

Also known as an unexpected scale; is when there is an extreme change in scale that attracts our attention. For example, the pictue above shows an exaggerated accessory that we know to be small.

What is a Golden Rectangle and why is it important for designers?

Golden Rectangle means PERFECT PROPORTION. This proportion is found in growth patterns such as nature. The Golden Rectangle is also known as The Golden Ratio. All sorts of artists have been using this method because it helps with proportion; It makes everything look better. 

 To further understand The Golden Rectangle refer to,

 Michelle Wu; Collection inspired by The Golden Rectangle.

Saturday, July 21, 2012

Chapter Three: Emphasis and Focal Point


                           What is the point of a Focal Point?

                                     It is an emphasized element that is used to attract a viewer.

Empahsis by Contrast: When elements are dark, light form can break the pattern so that it will become the focal point. when elements are soft and light, a dark contrasting pattern will become the focal point.

Emphasis by Isolation:When one element is set aside. The element may be identical to the others but if its set aside, it immediately grabs our attention.
                                                                   London Fashion Week

Empasis by Placement: When an element is placed in the middle or central vertical axis.

Emphasis using a single element: A strong visual empasis on one element.

Emphasizing whole over parts: When a design emphasizes an entire composition.

Chapter Two: Unity

Amanda Brown’s collection, Moda Unity Fashion Showcase.
Wayne Thiebaud. Paint Cans. 1990. Lithograph, hand-worked proof, 75.7 × 58.8 cm. DeYoung Museum (gift of the Thiebaud Family, 1995.99.12). Art © Wayne Thiebaud/Licensed by VAGA, New York, New York.

What is Unity?

 According to the Design Basics Textbook, unity means that a congruity or agreement exists among the elements in a design. Basically meaning that elements in a design compliment eachother in harmony. For example, Amanda Browns collection show above shows unity because they are somewhat similar. Unity does not mean they have to have to be the complete same thing. Take Wayne Thiebaud's Paint cans Photo for example, This is also consisered unity because of the repetition of shapes.
What is Gesalt?: A wholeness feeling.

How can you use positive and negative space in a design?

Positive and negative space can help a design look organized.

How can unity be achieved?

1. Proximity : makes separate elements look well together.


2. Repetition: relating parts of the design.

HK Glomarket International Trading Company

3. Continuation: continuing from a line, edge, or direction from one to another.

4. The Grid: components of a visual image are organized into a cohesive composition that can be quite boring.

Design Basic Textbook

5. Varied Repetition: variety displayed; planned.

La Vie Parissienne

Resources: Design Basics Textbook

Chapter One: The Design Process

                            The Design Process consists of three things: Thinking, Looking and Doing.

Thinking can help you understand. You must know what you want to achieve. You must know what visual requirements and physical limitations you have for yourself. Looking means you see things in the world others may overlook. While Doing, you are quickly motivated to pick up your pencil and brainstorm. With this in mind the audience has a huge role play in the creation of design because they are who you’re designing for and marketing towards.
Icons are known to be a graphical representation of a concept. Such as Firefox, Itunes, Safari… etc. They are helpful because they help us identify operations.

Symbols are used to represent something else. Long sleeved evening gloves are a great symbol to show it is accompanied by a gown.

This is work of aesthetic value. The photo portrays her emotions through her body language and clothing, accompanied with black and white color to represent the mood of the moment in the photo. This photo also represents Form Follows Function. Form follows function is a product designed for a specific reason. Take this Banboo Fan for instance, It is artistically used and also provides cool air when needed. Another example would be winter coats or wrangler jeans.

Resources:, Design Basics Book