Saturday, July 21, 2012

Chapter Three: Emphasis and Focal Point


                           What is the point of a Focal Point?

                                     It is an emphasized element that is used to attract a viewer.

Empahsis by Contrast: When elements are dark, light form can break the pattern so that it will become the focal point. when elements are soft and light, a dark contrasting pattern will become the focal point.

Emphasis by Isolation:When one element is set aside. The element may be identical to the others but if its set aside, it immediately grabs our attention.
                                                                   London Fashion Week

Empasis by Placement: When an element is placed in the middle or central vertical axis.

Emphasis using a single element: A strong visual empasis on one element.

Emphasizing whole over parts: When a design emphasizes an entire composition.

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