Chapter Three: Emphasis and Focal Point

                               http://womeninme.com/fashion-accessories-bib-necklaces.html

                           What is the point of a Focal Point?

                                     It is an emphasized element that is used to attract a viewer.


Empahsis by Contrast: When elements are dark, light form can break the pattern so that it will become the focal point. when elements are soft and light, a dark contrasting pattern will become the focal point.

Emphasis by Isolation:When one element is set aside. The element may be identical to the others but if its set aside, it immediately grabs our attention.

                                                                   London Fashion Week
                                                          http://www.women-wear.net/?cat=1

Empasis by Placement: When an element is placed in the middle or central vertical axis.

Emphasis using a single element: A strong visual empasis on one element.
  
                                                     
        http://beedesign.org/critically-stylish-and-exclusive-examples-of-fashion-photography.html

Emphasizing whole over parts: When a design emphasizes an entire composition.